Display Network and Cookies
I’ve read the case about How Jordan
received more attention and achieved its success through Google, therefore, I
would like to talk more about Google Display network of Google Ads which is an
excellent tool that can increase awareness and engagement of a brand. The
Google Display Network offers text, image, rich media, and video advertising on
Google properties, YouTube, and millions of web, domain, video, gaming, and
mobile partner sites. All these media resources like Google properties,
YouTube, and millions of web, domain, video, gaming, and mobile partner sites are
used for advertiser to reach more potential customers all over the web.
A cookie is a small
file sent to your computer when you visit a website. Cookies help sites remember
information about your visit, like your preferred language and other settings.
With this information, sites can make your next visit easier and the site more
useful to you.(Google, 2014) for
example, when you shop online, you need cookies to enable and record your actions
that you completed before and make it easier for you. There are two types of
cookies, and the second type is for Google analytics to track. Here is an
article that helps us to learn more about cookies. I think it would be helpful
if we knew some fundamental knowledge about how this mysterious technology
works, and why we can take advantage of this existing metric.
The most useful skill that I learned from my
current session is putting Google AdWords with businesses in operation, and
learning how to make it better and better. And I still work on it. How do you increase your visits? Do you agree
that just selecting a proper keyword and building up a good landing page? What else？
We’ve
learned lots of good tools from Google, so, in the future session, I hope I
could use them properly, effectively, and not confuse selecting them when it
comes to a problem.
reference:
google. (2014). Case study | google display network. Retrieved from https://www.google.com/partners/
