learning Journey
I’d like to introduce one
of the concepts from GOMC Digital Marketing Course. Conversion optimizer, which
is an AdWords that features the use of AdWords Conversion to tracking data to
get more conversions at a lower cost. (google,2012) You
can view Conversion Optimizer eligibility in WordStream of
the "AdWords" , and go to "Campaigns" tab, the chart
as illustrated here:
The other one is in the from of our
reading chapter for this week, search engine optimization. According to our
book, the search engine optimization is the practice of optimizing a Web site
so as to achieve preferred ranking on the search engine results pages.(Stokes, 2013) In other
words, the owner of the website aims to achieve high rankings, and make sure
that users find what they are looking for by using the search engine. But, how
to exactly maximize the efficiency of our websites? Adding more relevant
content to the website?
What I got is that the skills from
the current session is to use Google web optimizer to set up any types of
website experiments. It’s important because it helps us to create a good
landing page, and make it easier for users/visitors to find what they
specifically want, then increase the conversions. In turn, this skill, I gained,
helped me increase revenue of my future online business.
Here is an article I read recently.
It is about another important factor of online business, competitive
environment of AdWords.
I am worried about the future
experiments of AdWords, since what we are doing now is paper work, although we
will figure it out eventually. I am expecting our efforts will be rewarded in
the end.
Citation:
Stoke, I. (2013). eMarketing. NY: Flat World Knowledge,Inc.
google. (2012). multivariate experiments using google website optimizer [Web]. Retrieved from https://www.google.com/partners/
