BUS572-3

learning Journey 

I’d like to introduce one of the concepts from GOMC Digital Marketing Course. Conversion optimizer, which is an AdWords that features the use of AdWords Conversion to tracking data to get more conversions at a lower cost. (google,2012) You can view Conversion Optimizer eligibility in WordStream of the "AdWords" , and go to "Campaigns" tab, the chart as illustrated here:

The other one is in the from of our reading chapter for this week, search engine optimization. According to our book, the search engine optimization is the practice of optimizing a Web site so as to achieve preferred ranking on the search engine results pages.(Stokes, 2013) In other words, the owner of the website aims to achieve high rankings, and make sure that users find what they are looking for by using the search engine. But, how to exactly maximize the efficiency of our websites? Adding more relevant content to the website?

What I got is that the skills from the current session is to use Google web optimizer to set up any types of website experiments. It’s important because it helps us to create a good landing page, and make it easier for users/visitors to find what they specifically want, then increase the conversions. In turn, this skill, I gained, helped me increase revenue of my future online business.

Here is an article I read recently. It is about another important factor of online business, competitive environment of AdWords.

How to A/B Test Circles Around Your Competitors in AdWords

I am worried about the future experiments of AdWords, since what we are doing now is paper work, although we will figure it out eventually. I am expecting our efforts will be rewarded in the end.

Citation:

Stoke, I. (2013). eMarketing. NY: Flat World Knowledge,Inc.

google. (2012). multivariate experiments using google website optimizer [Web]. Retrieved from https://www.google.com/partners/